Co-creation and open innovation: innovation strategies for the digital age<\/h1><\/div><\/div><\/div><\/div>In times of digital change, companies face a great challenge: In addition to classic idea management<\/a> and CIP<\/a>, with which internal ideas for improvement are collected from employees and innovation management<\/a> for the improvement and further development of existing products, they must enable the development of digital innovations in their innovation strategy. You need additional innovation methods such as open innovation<\/a>\u00a0and\u00a0co-creation<\/a>. In this article you will get to know them.<\/p>\nIn our free whitepaper set you learn how you can integrate customers as development partners.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"open](\"https:\/\/www.innolytics.de\/wp-content\/uploads\/sites\/6\/2018\/11\/open-innovation-customer-as-a-development-partner_cover-400x457.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Download Open Innovation Whitepaper now<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>In digital change, companies are facing a major challenge: they have to focus on hidden customer needs – needs that customers are currently unaware of. Various innovative approaches in innovation management have established themselves here in the past:<\/p>\n<\/div>
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Co-creation<\/strong><\/a><\/p>\nCustomers are directly involved in the development process. Supported by tools such as the Innolytics\u00ae<\/sup> innovation management software<\/a>, needs are discussed, ideas developed and concepts evaluated. The direct integration of customers into the development process ensures, for example, that apps get the right features, the functionality of customer portals is enthusiastic and digital services are accepted.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>- <\/i><\/span>\n
Open Innovation<\/strong><\/a><\/p>\nOpen Innovation goes one step further than co-creation. Concepts for digital business models and services are not only developed with customers but also with external experts, students and even competitors. Why even with competitors? In the digital era, the terms cooperation and competition have merged into a third term: Coopetition. Companies are competitors and cooperation partners at the same time. Microsoft and Apple compete for consumer favor in operating systems, while Microsoft develops products for the Apple operating system.<\/p>\n<\/div><\/li><\/ul>
<\/div><\/div><\/div>Open innovation and co-creation means opening up a company’s innovation strategy in a targeted manner.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>Examples of co-creation and open innovation<\/h2><\/div><\/div><\/div><\/div>In our consulting activities and through the implementation of our software, we have supported numerous companies in implementing open innovation and co-creation projects in recent years.<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.innolytics.de\/wp-content\/uploads\/sites\/6\/2018\/01\/Open-Innovation-Co-Creation-Vergleich-Degussa-200x99.jpg\" "\\"Open-Innovation-Co-Creation-Vergleich-Degussa\\"")
<\/span><\/div><\/div><\/div><\/div>Degussa Bank<\/strong><\/p>\nA financial institution that maintains branches within large companies held an ideas competition for the banking of the future together with employees and customers. Employees in the branches actively addressed customers to the competition. Teams of employees of the branches and customers were formed. These teams learned how to develop and formulate ideas in several idea academies based on each other, conducted by InnoXperts<\/a>. Afterwards, the ideas were collected, discussed and evaluated online for several weeks. The best ideas and concepts were presented at a closing event and the winners were selected by vote.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.innolytics.de\/wp-content\/uploads\/sites\/6\/2018\/01\/Open-Innovation-Co-Creation-Vergleich-ISPO-200x99.jpg\" "\\"Open-Innovation-Co-Creation-Vergleich-ISPO\\"")
<\/span><\/div><\/div><\/div><\/div>Messe M\u00fcnchen<\/strong><\/p>\nTogether with Messe M\u00fcnchen, Innolytics\u00ae<\/sup> GmbH operates the ISPO Open Innovation Platform<\/a>, on which tens of thousands of athletes carry out open innovation and co-creation projects together with companies. For example, the sports buggy manufacturer Thule worked with users to find innovative applications for the use of Internet of Things technologies in prams. The result: Ideas and suggestions for innovative applications from the user’s point of view.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.innolytics.de\/wp-content\/uploads\/sites\/6\/2018\/01\/Open-Innovation-Co-Creation-Vergleich-Vodafone-200x99.jpg\" "\\"Open-Innovation-Co-Creation-Vergleich-Vodafone\\"")
<\/span><\/div><\/div><\/div><\/div>Vodafone Germany<\/strong><\/p>\nTogether with Innolytics\u00ae<\/sup> GmbH, the Vodafone Open Innovation Park was established. Companies from a wide variety of industries developed innovative ideas and approaches for the networked world in innovation workshops and online together with the telecommunications provider. Vodafone Germany brought well-founded technology knowledge to the program, the participating companies used cases from their business sectors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>These three examples show the variety of co-creation and open innovation. It is not a matter of opening up a company’s innovation process<\/a> in principle, but to selectively open up parts of it. Closed innovation (i.e. the closed development of innovations) and open innovation (opening of the innovation process) are not contradictory. Co-creation and open innovation are concepts to open a company’s innovation management specifically for external impulses.<\/p>\n<\/div><\/div><\/div><\/div>\r\n ![](\"https:\/\/goo.gl\/WCjUjU\")
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In times of digital change, companies face a great challenge: In addition to classic idea management<\/a> and CIP<\/a>, with which internal ideas for improvement are collected from employees and innovation management<\/a> for the improvement and further development of existing products, they must enable the development of digital innovations in their innovation strategy. You need additional innovation methods such as open innovation<\/a>\u00a0and\u00a0co-creation<\/a>. In this article you will get to know them.<\/p>\n In our free whitepaper set you learn how you can integrate customers as development partners.<\/strong><\/p>\n<\/div> In digital change, companies are facing a major challenge: they have to focus on hidden customer needs – needs that customers are currently unaware of. Various innovative approaches in innovation management have established themselves here in the past:<\/p>\n<\/div> Co-creation<\/strong><\/a><\/p>\n Customers are directly involved in the development process. Supported by tools such as the Innolytics\u00ae<\/sup> innovation management software<\/a>, needs are discussed, ideas developed and concepts evaluated. The direct integration of customers into the development process ensures, for example, that apps get the right features, the functionality of customer portals is enthusiastic and digital services are accepted.<\/p>\n<\/div><\/li><\/ul> Open Innovation<\/strong><\/a><\/p>\n Open Innovation goes one step further than co-creation. Concepts for digital business models and services are not only developed with customers but also with external experts, students and even competitors. Why even with competitors? In the digital era, the terms cooperation and competition have merged into a third term: Coopetition. Companies are competitors and cooperation partners at the same time. Microsoft and Apple compete for consumer favor in operating systems, while Microsoft develops products for the Apple operating system.<\/p>\n<\/div><\/li><\/ul> Open innovation and co-creation means opening up a company’s innovation strategy in a targeted manner.<\/p>\n<\/div> In our consulting activities and through the implementation of our software, we have supported numerous companies in implementing open innovation and co-creation projects in recent years.<\/p>\n<\/div> Degussa Bank<\/strong><\/p>\n A financial institution that maintains branches within large companies held an ideas competition for the banking of the future together with employees and customers. Employees in the branches actively addressed customers to the competition. Teams of employees of the branches and customers were formed. These teams learned how to develop and formulate ideas in several idea academies based on each other, conducted by InnoXperts<\/a>. Afterwards, the ideas were collected, discussed and evaluated online for several weeks. The best ideas and concepts were presented at a closing event and the winners were selected by vote.<\/p>\n<\/div> Messe M\u00fcnchen<\/strong><\/p>\n Together with Messe M\u00fcnchen, Innolytics\u00ae<\/sup> GmbH operates the ISPO Open Innovation Platform<\/a>, on which tens of thousands of athletes carry out open innovation and co-creation projects together with companies. For example, the sports buggy manufacturer Thule worked with users to find innovative applications for the use of Internet of Things technologies in prams. The result: Ideas and suggestions for innovative applications from the user’s point of view.<\/p>\n<\/div> Vodafone Germany<\/strong><\/p>\n Together with Innolytics\u00ae<\/sup> GmbH, the Vodafone Open Innovation Park was established. Companies from a wide variety of industries developed innovative ideas and approaches for the networked world in innovation workshops and online together with the telecommunications provider. Vodafone Germany brought well-founded technology knowledge to the program, the participating companies used cases from their business sectors.<\/p>\n<\/div> These three examples show the variety of co-creation and open innovation. It is not a matter of opening up a company’s innovation process<\/a> in principle, but to selectively open up parts of it. Closed innovation (i.e. the closed development of innovations) and open innovation (opening of the innovation process) are not contradictory. Co-creation and open innovation are concepts to open a company’s innovation management specifically for external impulses.<\/p>\n<\/div><\/a><\/span><\/div><\/div>Examples of co-creation and open innovation<\/h2><\/div>
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