Numerous companies use idea management software to support the process of brainstorming and idea development.
In recent years, the tools have mostly emulated a process that previously existed analogously:
- Ideas were entered into the idea management software.
- These were evaluated by first and second assessors, a decision was made on acceptance and a possible premium.
However, this approach did not optimally support the process of idea generation. In principle, the process that previously existed on paper was replicated: Earlier ideas were submitted using a paper form. A paper file was created, which was sent to an initial assessor. Then came the second opinion and finally – usually by a commission that met regularly – the decision.
The weak point: The creative development process of ideas was not considered. In the past, idea management processes were often administrative processes that served to systematically bring about decisions.